This coffee is not to strong and not bland at all. My initial thoughts were that this coffee would be like most other flavored coffees and just taste like coffee with a flavored syrup in it, but this did not. I liked the smoothness to it. I have not had a flavored coffee in a while that has been this smooth... I did not even have to add anything to it which was a plus to me. I normally have to dump in the milk or cream and sugar to even get half of any coffee down, but this was different. I like different.